I was reading the the local newspaper and saw all this commotion about Baihe's commercials and how some mainland netizens gathered in protest or threatened to boycott the business as the commercial is pushing the idea of forced or pressured or even arranged marriages (逼婚). Baihe.com, along with Jiayuan.com & Zhenai.com are the 3 biggest online dating/marriage sites in China, with over 60% combined market share, but seems losing some momentum with the more common use of handset apps.
But anyway definitely this year I feel there are more news stories on twenty-something year-old kids not wanting to return back to home county from their city workplace, for fear or being accused of not having a boy/girlfriend or having marriage plans.
The commercial : https://m.youtube.com/watch?v=ul0KyzDK5Cs

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